With the combined strength of OPA and Opportune, Wondrlab solidifies its position as a key player in the influencer marketing space and becomes one of the largest and most comprehensive offerings in India.

Saurabh Varma, Founder & CEO of Wondrlab Network, commenting on the acquisition said, said, "We are super excited to welcome OPA to the Wondrlab family. With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand.”

Rupansh Goyal, Co-Founder of OPA, expressed his excitement, stating, “Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”

Chandan Routray, Co-Founder of OPA, added, “OPA has only just scratched the surface of the creator economy with branded collaborations. There is a vast opportunity to help brands leverage creators’ influence. With Wondrlab’s 360-degree marketing expertise and deep industry knowledge, we are excited to begin this new chapter. Together, we can bring innovative solutions that benefit brands and empower creators.”

Saurabh further added, "At Wondrlab, we have always believed in backing extraordinary founders and helping them scale their dreams. Rupansh and Chandan, both IITians, as Co-Founders of OPA have created a remarkable platform. I truly believe that we are at an inflection point in the creator economy space and with the two of them at the helm, I am confident in Wondrlab having the best shot in finding, creating and executing the next moonshot.”

About Wondrlab
Launched in 2020, Wondrlab’s vision is to create a global world-class network from India which encompasses marketing transformation and digital business transformation. Through its integrated marketing technology network it gives clients a full-funnel approach to help them win through brand creation and monetization in a highly fragmented marketplace. The Wondrlab network includes What’s Your Problem, a digital-first creative agency; Wisr- India's pioneering open tech platform connecting brands and schools to foster school empowerment through brand partnership; Opportune- a data-driven influencer marketing platform employing proprietary technology and a vast creator network to drive impactful influencer marketing campaigns; Neon- a performance marketing agency and Cymetrix – a leading global CRM & Data Analytics company. These acquisitions collectively provide clients with a seamless full-funnel experience. Wondrlab recently launched its European operations with the acquisition of Poland based WebTalk, a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region. To know more, visit: https://wondrlab.com

About OPA
OPA is revolutionizing influencer marketing by making it as scalable and effortless as running Facebook or Google ads. As one of India's largest influencer marketing platforms, OPA activates over 40,000 influencers every month and collaborates with a network of 300,000+ influencers, connecting them with 500+ leading brands such as Nykaa, Purplle, Lakme, Sugar, Plum, Vero Moda and more.
With a product-first approach, OPA focuses on delivering an unparalleled influencer experience through an intuitive, fully digitized platform. This seamless and transparent user journey has earned the trust of influencers nationwide. OPA’s technology ensures that brands can easily manage campaigns while influencers collaborate effortlessly, eliminating operational complexities and boosting efficiency on both ends. To know more, visit: https://www.opa.marketing