We connect brands to platforms at the push of a button

We bridge the gap between


digital marketing and


business transformation


through disruptive products and services

  • Marketing Transformation

  • Digital business Transformation

India’s largest

martech startup

What happens when human behaviour
meets digital platforms?
Brands win with an unfair advantage.

Welcome to Wondrlab

We bridge the gap between

digital marketing

business transformation

through disruptive products and services

Our solutions look at marketing
and digital transformation through
a platform-first lens

Our solutions look at marketing and digital transformation through a platform-first lens

We disrupt the industry through

We disrupt the

industry through

A deep dive into human

behaviour

A deep dive into

human behaviour

An in-depth understanding

of digital platforms

An in-depth

understanding of

digital platforms

Solutions backed by solid

martech knowledge

Solutions backed

by solid

martech knowledge

Case Study

Spotify Premium Mini Plan

A value-added premium plan that
aims to form a connection between
real and emotional moments

The campaign was all about musical rescue, Wondrlab speaks for those tricky situations where a value-added musical subscription can be the hero. In a value-conscious, price-sensitive market like India, the campaign has encouraged the audiences to buy a plan for those small yet memorable moments.

Dole Juice Gel+

A campaign that reiterated facades>
of parenting during pandemic>

In collaboration with Dole Packaged Food, Wondrlab has launched a campaign to highlight the whole range of delicious Dole Juice Gel+. The catchphrase was 'Parenting Humesha Good Hona Zaruri Nahi' and 'Jelly Humesha Bad Hona Zaruri Nahi'- the campaign was a mix of choosing a healthy solution that kids will like and parents will admonish.

Future Generali - #HealthBachaoTaxBachao

Demystifying provisions to save
tax and its comprehensive
language

Wondrlab has made six conceptualized ad films that feature tax-saving hacks. The highlight was a series of wordplays and tips for the brand with a message to save tax while you protect your health. The message was- #HealthBachaoTaxBachao

Lixil

Using virtual retail to map a complete consumer life cycle

We mapped Lixil’s entire journey right from product browsing to sales recommendations

With this alternate channel, Wondrlab empowered Lixil’s business expansion plans and lay down a robust foundation for the future of its retail journey

Anand Rathi - A Plan for Every Fan

An IPL-focused campaign to highlight the brand’s ‘customer-centricity’ philosophy

For the campaign, Wondrlab connected different kinds of investor mindsets with different types of IPL fans

The campaign comprises 7 films that feature familiar personas ranging from the tip-believer fan, the technical analysis fan right to the small-cap fan

Anchor by Panasonic - Expanding retail footprint

Benchmark retail design and build to expand retail
footprint across India

Wondrlab partnered with Anchor by Panasonic to help expand its retail footprint across India, by harnessing our retail expertise in concept, design, retail science, architecture, construction, interior design, and material innovation

We created a scalable model that will act as the guiding principle for the brand’s retail vision

Kiddopia Learning App

A digital-first campaign introducing kids and parents
to ‘Learning ka new tareeka’

Our campaign highlights how times have rapidly evolved, bringing with them new ways of digital learning for kids

The digital films were followed by high impact influencer, social and performance marketing initiatives

Dole Utsav - #TooGoodToGift

A digital festive season
campaign to launch
Dole Packaged Foods in India

Dole Packaged Foods wanted to launch in India with ‘Dole Utsav’, its Diwali-themed gifting pack Wondrlab’s humorous #TooGoodToGift campaign shows people in ‘selfless’ relationships getting tempted to keep the Dole Utsav pack for themselves

Nazara Games - Jeetega Bhai Jeetega

An integrated digital campaign to help India win every day

During the lockdown, Nazara Games and Wondrlab leveraged people’s free time by helping them win prizes daily

The campaign infused people with positivity and gave them a sense of achievement during a tough time, consequently helping India win every day

Future Generali - 
#HealthInsideOut

A digital integrated campaign to make mental health conversations more mainstream

Future Generali wanted to highlight active mental health issues that one unknowingly suffers from

Wondrlab’s #HealthInsideOut campaign shows how extreme human emotions on inanimate objects can be a sign of mental illness

Big Bazaar - 
Bachat Paane Ki Vaccine

An integrated campaign to promote Big Bazaar’s annual sale – Sabse Saste 6 Din

After a bad year, Big Bazaar wanted to give back to consumers through its biggest FMCG sale

Through ‘Bachat Paane Ki Vaccine’, Wondrlab married the positivity of the sale and the vaccine seamlessly

A new, disruptive

remuneration model.

No more, no less.

Wondrlab’s evolved compensation models are objective, sweat and investment-led. We have skin in the game as much as our clients do. If not more.

A new, disruptive remuneration model. No more, no less.

Wondrlab’s evolved compensation models are objective, sweat and investment-led. We have skin in the game as much as our clients do. If not more.

Meet Team Wondrlab

Meet Team Wondrlab

Saurabh Varma

Founder & CEO

Vandana Verma

Co-Founder & Managing Partner

Rakesh Hinduja

Co-Founder & Managing Partner

Amit Akali

Co-Founder & CCO

Saurabh Varma

Founder & CEO

With Wondrlab, Saurabh’s ambition to build a platform-first martech company focusing solely on creativity, experiences and technology, has seen fruition. Previously the CEO of Publicis Communications South Asia, he has built and partnered more than a fair share of world-renowned brands in his 20 years of communications experience.

Saurabh Varma

CEO & Founder

With Wondrlab, Saurabh’s ambition to build a platform-first martech company focusing solely on creativity, experiences and technology, has seen fruition. Previously the CEO of Publicis Communications South Asia, he has built and partnered more than a fair share of world-renowned brands in his 20 years of communications experience.

Vandana Verma

Co-Founder & Managing Partner

At Wondrlab, Vandana helps productise events, shopper marketing, retail and brand activations into tech platforms, backed by data and automation. Her focus areas are growth and skill acquisition, and she applies all her extensive industry knowledge to solve clients’ business challenges. Before Wondrlab, she was the COO at Arc Worldwide, Publicis Groupe’s shopper marketing and experiential arm.

Vandana Verma

Co-Founder & Managing Partner

At Wondrlab, Vandana helps productise events, shopper marketing, retail and brand activations into tech platforms, backed by data and automation. Her focus areas are growth and skill acquisition, and she applies all her extensive industry knowledge to solve clients’ business challenges. Before Wondrlab, she was the COO at Arc Worldwide, Publicis Groupe’s shopper marketing and experiential arm.

Rakesh Hinduja

Co-Founder & Managing Partner

Rakesh brings together brands and human behaviour, viewing them through the lens of different content platforms at Wondrlab. He was previously the COO, Leo Burnett - West, and transformed a downward curve traditional agency to one with high performing growth.

Rakesh Hinduja

Co-Founder & Managing Partner

Rakesh brings together brands and human behaviour, viewing them through the lens of different content platforms at Wondrlab. He was previously the COO, Leo Burnett - West, and transformed a downward curve traditional agency to one with high performing growth.

Amit Akali

Co-Founder & CCO

Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What’s Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.

Amit Akali

Co-Founder & CCO

Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What’s Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.

Wondrlab in the news

Saurabh Varma sets up platform-first martech firm Wondrlab Read more
Month-old Wondrlab acquires What's Your Problem Read more
Saurabh Varma on WYP’s acquisition: It’s time for a strong Indian agency network Read more
Wondrlab bags Dole Packaged Foods Read more
Ajeeta Bharadwaj joins Wondrlab as chief strategy officer Read more

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