India's largest

martech startup

What happens when human behaviour meets digital platforms?
Brands win with an unfair advantage.

Wondrlab in the news

We connect brands to platforms at the push of a button

We bridge the gap between


digital marketing and


business transformation


through disruptive products and services

  • Marketing Transformation

  • Digital business Transformation

India's largest

martech startup

What happens when human behaviour
meets digital platforms?
Brands win with an unfair advantage.

Welcome to Wondrlab

We bridge the gap between

digital marketing

business transformation

through disruptive products and services

Our solutions look at marketing
and digital transformation through
a platform-first lens

Our solutions look at marketing and digital transformation through a platform-first lens

We disrupt the industry through

We disrupt the

industry through

A deep dive into human

behaviour

A deep dive into

human behaviour

An in-depth understanding

of digital platforms

An in-depth

understanding of

digital platforms

Solutions backed by solid

martech knowledge

Solutions backed

by solid

martech knowledge

Our Work showcase

Medimix- #PopThis Campaign

A digital music video asking young women to not pop their pimples, instead, pop open the Medimix Anti-pimple facewash for best results.

One of the struggles young women deal with is pimples and the strong urge to pop them. In our newest campaign, we take this insight and create a peppy digital music video for netizens to relate to, while seamlessly landing on the message that all you need to pop open is Medimix Facewash, which reduces pimples visibly in 3 days.

Bharat Matrimony - It’s time to Be Choosy!

A digital campaign to drop truth bombs when it comes to conversations related to menstrual health and period care in advertising.

“Don't be choosy. Women have had to hear this phrase whenever they've exercised their right in choosing their life partner; being choosy is a basic right that both men and women should exercise for a happy married life. Our new campaign for Bharat Matrimony is all about.”

Nua - #GoWithYourFlow

A digital campaign to drop truth bombs when it comes to conversations related to menstrual health and period care in advertising.

Our newest campaign for Nua featuring Deepika Padukone, wishes to cancel the stereotypes attached to menstrual health and portray a realistic depiction of women's menstrual cycle. Deepika was roped in as the perfect ambassador for India’s largest platform-first femtech brand as she is known for her open conversations on topics that others are not comfortable speaking about - like periods.

Chaayos - Mother's Day

A digital campaign that shows how mothers feel about their kids trying so hard on Mother’s Day.

Every year, we see a plethora of saccharine ads on Mother’s Day. The idea was to break the clutter by making everyone share a laugh with their mothers, instead of shedding tears for them. So, we highlighted how kids try too hard on Mother’s Day and how the mothers feel about it. The campaign asks the kids to relax and just spend some time with their mothers over chai & snacks.

Faasos - Boring Hata, Faasos Manga!

A digital campaign to give voice to hangry people and break the boring food monotony with a flavourful twist.

Our newest campaign for Faasos captures every foodie’s frustration when it comes to food occasions. Through this campaign we encourage people to call out boring food and add some exciting new spice to their foodie by trying something new.

Bharat Matrimony - #EqualForBoth

A digital campaign on Women's Day to challenge the norms of questioning only women while matchmaking.

Our Women's Day campaign for Bharat Matrimony boldly highlights the norms & questions asked to only a woman during matchmaking which is often a life changing decision. Through this campaign we urge that the same questions are asked to both genders so that it is #EqualForBoth.

‘It’s time to Healthify’ with HealthifyMe

Feat. Sara Ali Khan, the campaign is a montage of real stories and people’s reasons to Healthify

Here’s our brand new campaign for HealthifyMe, starring Sara Ali Khan to highlight - there’s always a larger goal to healthify. The campaign introduces real stories and people’s reasons to Healthify for mass encouragement.

Jodii- A unique matrimony app in Tamil

A campaign to launch the Jodii app which brings joy, happiness & choices

Our new campaign for Matrimony.com’s newly launched Jodii App wonderfully places the product where the underserved can choose their prospective life partners in their regional languages. The campaign uniquely communicates its message that lack of choices and dependence on a broker will not be a case anymore!

Arrow- On top of the world

An integrated campaign feat. Hritik Roshan to showcase Arrow’s new season collection

Here's our latest campaign for Arrow starring none other than fashion icon Hrithik Roshan. Who better than him to make us, the brand, and the consumer feel on 'Top of the World'. Nothing beats the feeling of being on the absolute top. We are getting used to it.😁😉

Chaayos- Chai + Snacks = Relax 😉

The campaign highlights how Chaayos can help de-stress & tackle the toughest situations we face every day in our life

Our four-film, winter-season campaign for Chaayos wonderfully highlights the de-stressing qualities of a cup of chai and snacks together to help tackle everyday situations calmly. ‘Relax with Chaayos’ is all about enjoying the winter season at Chaayos.

Tata AIG: #TrustedNaamFantasticKaam

Integrated digital campaign feat. Ranbir Kapoor to drive home the message "Trusted Naam, Fantastic Kaam"

The campaign revolves around how, Tata AIG puts the needs of the customers first. What’s more is that India’s leading insurance company has been innovating to give benefits that are relevant to its new-age customers. In Tata AIG’s latest campaign, Ranbir Kapoor plays never-seen-before characters - as a gorgeous lady and a freezing cadet - which are remarkable. He has leveraged both his legacy and talent trait of getting into the skin of the character to drive home the message of Tata AIG General Insurance: ‘Trusted Naam, Fantastic Kaam’.

Spotify Premium Mini Plan

A value-added premium plan that aims to form a connection between real and emotional moments

The campaign was all about musical rescue, Wondrlab speaks for those tricky situations where a value-added musical subscription can be the hero. In a value-conscious, price-sensitive market like India, the campaign has encouraged the audiences to buy a plan for those small yet memorable moments.

Dole Juice Gel+

A campaign that reiterated facades of parenting during pandemic

In collaboration with Dole Packaged Food, Wondrlab has launched a campaign to highlight the whole range of delicious Dole Juice Gel+. The catchphrase was 'Parenting Humesha Good Hona Zaruri Nahi' and 'Jelly Humesha Bad Hona Zaruri Nahi'- the campaign was a mix of choosing a healthy solution that kids will like and parents will admonish.

Future Generali- 'Return-On-Health'

Anil Kapoor and SlowCheeta rap out Return-On-Health benefits

Conceptualized by Wondrlab, the music video-led campaign brings together the youthful persona of superstar Anil Kapoor, a prime example of someone who earns ROH and SlowCheeta together to communicate the brand's idea to the youth. In this fun, quirky rap video, they introduce the concept of ROH while advising the audience to start earning it on their own through Future Generali's Health Super Saver plan. The video was shot in the style of a typical rap song, making this a piece of entertaining, relatable content.

Future Generali - #HealthBachaoTaxBachao

Demystifying provisions to save tax and its comprehensive language

Wondrlab has made six conceptualized ad films that feature tax-saving hacks. The highlight was a series of wordplays and tips for the brand with a message to save tax while you protect your health. The message was- #HealthBachaoTaxBachao

Lixil

Using virtual retail to map a complete consumer life cycle

We mapped Lixil's entire journey right from product browsing to sales recommendations. With this alternate channel, Wondrlab empowered Lixil's business expansion plans and lay down a robust foundation for the future of its retail journey

Anand Rathi - A Plan for Every Fan

An IPL-focused campaign to highlight the brands. A customer-centric philosophy

For the campaign, Wondrlab connected different kinds of investor mindsets with different types of IPL fans. The campaign comprises 7 films that feature familiar personas ranging from the tip-believer fan, the technical analysis fan right to the small-cap fan

Anchor by Panasonic - Expanding retail footprint

Benchmark retail design and build to expand retail footprint across India

Wondrlab partnered with Anchor by Panasonic to help expand its retail footprint across India, by harnessing our retail expertise in concept, design, retail science, architecture, construction, interior design, and material innovation. We created a scalable model that will act as the guiding principle for the brand's retail vision.

Kiddopia Learning App

A digital-first campaign introducing kids and parents to Learning ka new tareeka

Our campaign highlights how times have rapidly evolved, bringing with them new ways of digital learning for kids. The digital films were followed by high impact influencer, social and performance marketing initiatives.

Dole Utsav - #TooGoodToGift

A digital festive season campaign to launch Dole Packaged Foods in India

Dole Packaged Foods wanted to launch in India with a Dole Utsav, its Diwali-themed gifting pack Wondrlab's humorous #TooGoodToGift campaign shows people in at selfless relationships getting tempted to keep the Dole Utsav pack for themselves.

Nazara Games - Jeetega Bhai Jeetega

An integrated digital campaign to help India win every day

During the lockdown, Nazara Games and Wondrlab leveraged people's free time by helping them win prizes daily. The campaign infused people with positivity and gave them a sense of achievement during a tough time, consequently helping India win every day.

Future Generali - #HealthInsideOut

A digital integrated campaign to make mental health conversations more mainstream

Future Generali wanted to highlight active mental health issues that one unknowingly suffers from Wondrlab's #HealthInsideOut campaign shows how extreme human emotions on inanimate objects can be a sign of mental illness

Big Bazaar - Bachat Paane Ki Vaccine

An integrated campaign to promote Big Bazaar's annual sale Sabse Saste 6 Din

After a bad year, Big Bazaar wanted to give back to consumers through its biggest FMCG sale. Through Bachat Paane Ki Vaccine, Wondrlab married the positivity of the sale and the vaccine seamlessly.

A new, disruptive

remuneration model.

No more, no less.

Wondrlab's evolved compensation models are objective, sweat and investment-led. We have skin in the game as much as our clients do. If not more.


A new, disruptive remuneration model. No more, no less.

Wondrlab's evolved compensation models are objective, sweat and investment-led. We have skin in the game as much as our clients do. If not more.


Meet the Wondrlab Founding team

Meet the Wondrlab Founding team

Saurabh Varma

Founder & CEO

Vandana Verma

Co-Founder & Managing Partner

Rakesh Hinduja

Co-Founder & Managing Partner

Amit Akali

Co-Founder & CCO

Rajesh Ghatge

CEO, Wondrlab Technologies

Meet the Wondrlab Leadership team

Sanju Menon

Chief Operating Officer

Ajeeta Bharadwaj

Chief Strategy Officer

Jateen Kore

Digital Head

Sweety Advani

Chief Financial Officer

Bilal Ansari

Lead-Data

Haider Ali

Head-Content Production

Saurabh Varma

Founder & CEO

With Wondrlab, Saurabh's ambition to build a platform-first martech company focusing solely on creativity, experiences and technology, has seen fruition. Previously the CEO of Publicis Communications South Asia, he has built and partnered more than a fair share of world-renowned brands in his 20 years of communications experience.

Saurabh Varma

CEO & Founder

With Wondrlab, Saurabh's ambition to build a platform-first martech company focusing solely on creativity, experiences and technology, has seen fruition. Previously the CEO of Publicis Communications South Asia, he has built and partnered more than a fair share of world-renowned brands in his 20 years of communications experience.

Vandana Verma

Co-Founder & Managing Partner

At Wondrlab, Vandana helps productise events, shopper marketing, retail and brand activations into tech platforms, backed by data and automation. Her focus areas are growth and skill acquisition, and she applies all her extensive industry knowledge to solve clients business challenges. Before Wondrlab, she was the COO at Arc Worldwide, Publicis Groupe's shopper marketing and experiential arm.

Vandana Verma

Co-Founder & Managing Partner

At Wondrlab, Vandana helps productise events, shopper marketing, retail and brand activations into tech platforms, backed by data and automation. Her focus areas are growth and skill acquisition, and she applies all her extensive industry knowledge to solve client's business challenges. Before Wondrlab, she was the COO at Arc Worldwide, Publicis Groupe's shopper marketing and experiential arm.

Rakesh Hinduja

Co-Founder & Managing Partner

Rakesh brings together brands and human behaviour, viewing them through the lens of different content platforms at Wondrlab. He was previously the COO, Leo Burnett - West, and transformed a downward curve traditional agency to one with high performing growth.

Rakesh Hinduja

Co-Founder & Managing Partner

Rakesh brings together brands and human behaviour, viewing them through the lens of different content platforms at Wondrlab. He was previously the COO, Leo Burnett - West, and transformed a downward curve traditional agency to one with high performing growth.

Amit Akali

Co-Founder & CCO

Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What's Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.

Amit Akali

Co-Founder & CCO

Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What's Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.

Rajesh Ghatge

CEO, Wondrlab Technologies

At Wondrlab Rajesh is stringing together a solution stack across design, data, and technology in an outcome-driven ecosystem. Previously, he was the CEO of Indigo Consulting and PubHub. He was also the Chief Growth Officer (India) at Publicis Groupe. His 30 years of work experience include co-founding a digital first brand activation agency (with a successful exit) and launching India’s first online training , certification and employment platform for elder-care and baby-care givers.

Rajesh Ghatge

CEO, Wondrlab Technologies

At Wondrlab Rajesh is stringing together a solution stack across design, data, and technology in an outcome-driven ecosystem. Previously, he was the CEO of Indigo Consulting and PubHub. He was also the Chief Growth Officer (India) at Publicis Groupe. His 30 years of work experience include co-founding a digital first brand activation agency (with a successful exit) and launching India’s first online training , certification and employment platform for elder-care and baby-care givers.

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Meet the Wondrlab Leadership team

Wondrlab in the news

Wondrlab in the news

Wondrlab appoints Rajesh Ghatge as CEO of Wondrlab Technologies. Read more
Medimix Ayurveda: #PopThis Campaign Read more
Wondrlab acquires NEON – a performance marketing agency! Read more
Faasos rolls out a new campaign ‘Boring Hata, Faasos Manga’ by Wondrlab Read more
Wondrlab appoints Mandar Sawant and Sherwin Mascarenhas as content Directors Read more
Wondrlab appoints Sameet Ali Soni as content lead Read more
Wondrlab acquires influencer marketing platform Opportune Read more
Siddhyesh Narkar and Shama Sayed join Wondrlab as our CTO and Head of Sales. Read more
A warm win in the chilly season, bagging the creative mandates for Chaayos and Ghee & Turmeric! Read more
MOMENTOUS! Wondrlab secures $7 million in pre-series funding Read more
Delighted, Tata AIG Gen. Ins. Co. assigns its creative mandate to Wondrlab Read more
Sanju Menon joins as Chief Operating Officer, to lead the Wondrlab content team. Read more
Wondrlab rides off with Bajaj CT integrated mandate Read more
Saurabh Varma sets up platform-first martech firm Wondrlab Read more
Month-old Wondrlab acquires What's Your Problem Read more
Saurabh Varma on WYP's acquisition: It's time for a strong Indian agency network Read more
Wondrlab bags Dole Packaged Foods Read more
Ajeeta Bharadwaj joins Wondrlab as chief strategy officer Read more

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