What happens when human behaviour meets digital platforms?
Brands win with an unfair advantage.
We connect brands to platforms at the push of a button
We bridge the gap between
through disruptive products and services
Marketing Transformation
Digital business Transformation
What happens when human behaviour
meets digital platforms?
Brands win with an unfair advantage.
Marketing Transformation
Digital business Transformation
Teams
A deep dive into human
behaviour
A deep dive into
human behaviour
An in-depth understanding
of digital platforms
An in-depth
understanding of
digital platforms
Solutions backed by solid
martech knowledge
Solutions backed
by solid
martech knowledge
One of the struggles young women deal with is pimples and the strong urge to pop them. In our newest campaign, we take this insight and create a peppy digital music video for netizens to relate to, while seamlessly landing on the message that all you need to pop open is Medimix Facewash, which reduces pimples visibly in 3 days.
“Don't be choosy. Women have had to hear this phrase whenever they've exercised their right in choosing their life partner; being choosy is a basic right that both men and women should exercise for a happy married life. Our new campaign for Bharat Matrimony is all about.”
Our newest campaign for Nua featuring Deepika Padukone, wishes to cancel the stereotypes attached to menstrual health and portray a realistic depiction of women's menstrual cycle. Deepika was roped in as the perfect ambassador for India’s largest platform-first femtech brand as she is known for her open conversations on topics that others are not comfortable speaking about - like periods.
Every year, we see a plethora of saccharine ads on Mother’s Day. The idea was to break the clutter by making everyone share a laugh with their mothers, instead of shedding tears for them. So, we highlighted how kids try too hard on Mother’s Day and how the mothers feel about it. The campaign asks the kids to relax and just spend some time with their mothers over chai & snacks.
Our newest campaign for Faasos captures every foodie’s frustration when it comes to food occasions. Through this campaign we encourage people to call out boring food and add some exciting new spice to their foodie by trying something new.
Our Women's Day campaign for Bharat Matrimony boldly highlights the norms & questions asked to only a woman during matchmaking which is often a life changing decision. Through this campaign we urge that the same questions are asked to both genders so that it is #EqualForBoth.
Here’s our brand new campaign for HealthifyMe, starring Sara Ali Khan to highlight - there’s always a larger goal to healthify. The campaign introduces real stories and people’s reasons to Healthify for mass encouragement.
Our new campaign for Matrimony.com’s newly launched Jodii App wonderfully places the product where the underserved can choose their prospective life partners in their regional languages. The campaign uniquely communicates its message that lack of choices and dependence on a broker will not be a case anymore!
Here's our latest campaign for Arrow starring none other than fashion icon Hrithik Roshan. Who better than him to make us, the brand, and the consumer feel on 'Top of the World'. Nothing beats the feeling of being on the absolute top. We are getting used to it.😁😉
Our four-film, winter-season campaign for Chaayos wonderfully highlights the de-stressing qualities of a cup of chai and snacks together to help tackle everyday situations calmly. ‘Relax with Chaayos’ is all about enjoying the winter season at Chaayos.
The campaign revolves around how, Tata AIG puts the needs of the customers first. What’s more is that India’s leading insurance company has been innovating to give benefits that are relevant to its new-age customers. In Tata AIG’s latest campaign, Ranbir Kapoor plays never-seen-before characters - as a gorgeous lady and a freezing cadet - which are remarkable. He has leveraged both his legacy and talent trait of getting into the skin of the character to drive home the message of Tata AIG General Insurance: ‘Trusted Naam, Fantastic Kaam’.
The campaign was all about musical rescue, Wondrlab speaks for those tricky situations where a value-added musical subscription can be the hero. In a value-conscious, price-sensitive market like India, the campaign has encouraged the audiences to buy a plan for those small yet memorable moments.
In collaboration with Dole Packaged Food, Wondrlab has launched a campaign to highlight the whole range of delicious Dole Juice Gel+. The catchphrase was 'Parenting Humesha Good Hona Zaruri Nahi' and 'Jelly Humesha Bad Hona Zaruri Nahi'- the campaign was a mix of choosing a healthy solution that kids will like and parents will admonish.
Conceptualized by Wondrlab, the music video-led campaign brings together the youthful persona of superstar Anil Kapoor, a prime example of someone who earns ROH and SlowCheeta together to communicate the brand's idea to the youth. In this fun, quirky rap video, they introduce the concept of ROH while advising the audience to start earning it on their own through Future Generali's Health Super Saver plan. The video was shot in the style of a typical rap song, making this a piece of entertaining, relatable content.
Wondrlab has made six conceptualized ad films that feature tax-saving hacks. The highlight was a series of wordplays and tips for the brand with a message to save tax while you protect your health. The message was- #HealthBachaoTaxBachao
We mapped Lixil's entire journey right from product browsing to sales recommendations. With this alternate channel, Wondrlab empowered Lixil's business expansion plans and lay down a robust foundation for the future of its retail journey
For the campaign, Wondrlab connected different kinds of investor mindsets with different types of IPL fans. The campaign comprises 7 films that feature familiar personas ranging from the tip-believer fan, the technical analysis fan right to the small-cap fan
Wondrlab partnered with Anchor by Panasonic to help expand its retail footprint across India, by harnessing our retail expertise in concept, design, retail science, architecture, construction, interior design, and material innovation. We created a scalable model that will act as the guiding principle for the brand's retail vision.
Our campaign highlights how times have rapidly evolved, bringing with them new ways of digital learning for kids. The digital films were followed by high impact influencer, social and performance marketing initiatives.
Dole Packaged Foods wanted to launch in India with a Dole Utsav, its Diwali-themed gifting pack Wondrlab's humorous #TooGoodToGift campaign shows people in at selfless relationships getting tempted to keep the Dole Utsav pack for themselves.
During the lockdown, Nazara Games and Wondrlab leveraged people's free time by helping them win prizes daily. The campaign infused people with positivity and gave them a sense of achievement during a tough time, consequently helping India win every day.
Future Generali wanted to highlight active mental health issues that one unknowingly suffers from Wondrlab's #HealthInsideOut campaign shows how extreme human emotions on inanimate objects can be a sign of mental illness
After a bad year, Big Bazaar wanted to give back to consumers through its biggest FMCG sale. Through Bachat Paane Ki Vaccine, Wondrlab married the positivity of the sale and the vaccine seamlessly.
Wondrlab's evolved compensation models are objective, sweat and investment-led. We have skin in the game as much as our clients do. If not more.
Wondrlab's evolved compensation models are objective, sweat and investment-led. We have skin in the game as much as our clients do. If not more.
Founder & CEO
Co-Founder & Managing Partner
Co-Founder & Managing Partner
Co-Founder & CCO
Chief Operating Officer
Chief Strategy Officer
Digital Head
Chief Financial Officer
Lead-Data
Head-Content Production
Founder & CEO
With Wondrlab, Saurabh's ambition to build a platform-first martech company focusing solely on creativity, experiences and technology, has seen fruition. Previously the CEO of Publicis Communications South Asia, he has built and partnered more than a fair share of world-renowned brands in his 20 years of communications experience.
With Wondrlab, Saurabh's ambition to build a platform-first martech company focusing solely on creativity, experiences and technology, has seen fruition. Previously the CEO of Publicis Communications South Asia, he has built and partnered more than a fair share of world-renowned brands in his 20 years of communications experience.
Co-Founder & Managing Partner
At Wondrlab, Vandana helps productise events, shopper marketing, retail and brand activations into tech platforms, backed by data and automation. Her focus areas are growth and skill acquisition, and she applies all her extensive industry knowledge to solve clients business challenges. Before Wondrlab, she was the COO at Arc Worldwide, Publicis Groupe's shopper marketing and experiential arm.
At Wondrlab, Vandana helps productise events, shopper marketing, retail and brand activations into tech platforms, backed by data and automation. Her focus areas are growth and skill acquisition, and she applies all her extensive industry knowledge to solve client's business challenges. Before Wondrlab, she was the COO at Arc Worldwide, Publicis Groupe's shopper marketing and experiential arm.
Co-Founder & Managing Partner
Rakesh brings together brands and human behaviour, viewing them through the lens of different content platforms at Wondrlab. He was previously the COO, Leo Burnett - West, and transformed a downward curve traditional agency to one with high performing growth.
Rakesh brings together brands and human behaviour, viewing them through the lens of different content platforms at Wondrlab. He was previously the COO, Leo Burnett - West, and transformed a downward curve traditional agency to one with high performing growth.
Co-Founder & CCO
Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What's Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.
Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What's Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.
India had a glorious year at the @Cannes_Lions. Amit Akali, Co-Founder & CCO at Wondrlab, shares his insights & obs… https://t.co/n7PVbIKuhn
&mdashWondrlab India(WondrlabI)30 Jun
We're here & we're ready to witness great campaigns, enjoy some good food & share only a healthy number of 'that's… https://t.co/YKXxNJ1EM4
&mdashWondrlab India(WondrlabI)22 Jun
Pop it the right way with Medimix! Presenting our newest music video campaign #PopIt Read more -… https://t.co/VCmM4oekrD
&mdashWondrlab India(WondrlabI)21 Jun
Welcome team NEON! Let’s #MakeWonderful together! Read more - https://t.co/Svzgchkij1 @saurabhvarma… https://t.co/0wbsgJTPUE
&mdashWondrlab India(WondrlabI)7 Jun
Wondrlab goes Neon. We have acquired Neon, a leading performance marketing agency. Together, we #MakeWondrful… https://t.co/FjIn91IK5c
&mdashWondrlab India(WondrlabI)6 Jun
Coming soon at Wondrlab! #MakeWonderful @saurabhvarma @HindujaRakesh @vandana1704 @amitakali https://t.co/N407D0ZhLI
&mdashWondrlab India(WondrlabI)4 Jun
We believe both men and women should #BeChoosy while picking a life partner. Our new campaign for @BharatMatrimony… https://t.co/GVkQSMz85B
&mdashWondrlab India(WondrlabI)3 Jun
Future of influencer marketing, its impact & how the acquisition of @Opportune_app strategically aligns to Wondrla… https://t.co/jzFcmrofB5
&mdashWondrlab India(WondrlabI)28 May
We’re standing out from the clutter with our Standout Pizza campaign for @Oven_Story #MakeWonderful… https://t.co/QuwDYOy63X
&mdashWondrlab India(WondrlabI)20 May
Check out our latest work for @nuawoman - #GoWithYourFlow ft. Deepika Padukone, where she drops truth bombs on what… https://t.co/kx3pKZUz6u
&mdashWondrlab India(WondrlabI)11 May
Celebrating the unconditional love and support of strong mothers. #BeChoosy Here’s our #MothersDay Campaign for B… https://t.co/KouC2smxbW
&mdashWondrlab India(WondrlabI)9 May
Looking for a last-minute #MothersDay gift? Here’s a suggestion. Hear it from the mothers themselves. Checkout out… https://t.co/q8rkFIfdqZ
&mdashWondrlab India(WondrlabI)9 May
Fresh out of our wonder kitchen is the latest campaign for @faasos. It comes wrapped in a whole lot of sass and fla… https://t.co/l3KXsQMXRX
&mdashWondrlab India(WondrlabI)6 May
A Wondrful acquisition of Opportune featured in YourStory! https://t.co/SlAmR39L9O
&mdashWondrlab India(WondrlabI)28 Apr
Making opportunities #Wondrful! What happens when cool influencers meet a cool start up founder at Wondrlab ? Som… https://t.co/2bsaSSGBLy
&mdashWondrlab India(WondrlabI)27 Apr
Wondrlab brings in Mandar Sawant (L) & Sherwin Mascarenhas (R) as Content Directors to strengthen its creative team… https://t.co/QYmUZcUy7U
&mdashWondrlab India(WondrlabI)27 Apr
Sameet Ali Soni(in frame with his creative partner Rahul Mahajan on the left) joins Wondrlab as Content Lead. Strat… https://t.co/TGUWPSOZ9b
&mdashWondrlab India(WondrlabI)20 Apr
It's the opportune time to come together and #MakeWonderful Wondrlab - India's leading platform-first mar-tech netw… https://t.co/DuznK0Nkvl
&mdashWondrlab India(WondrlabI)18 Apr
Out of 50 million creators globally, only 3 million are monetizing seriously. Here’s a one-in-a-million opportunity… https://t.co/wbAtb7Zeqf
&mdashWondrlab India(WondrlabI)12 Apr
Colours make our life wonderful! #HappyHoli! #MakeWonderful @saurabhvarma @HindujaRakesh @vandana1704 @amitakali https://t.co/TTpc4ti9KG
&mdashWondrlab India(WondrlabI)18 Mar
Wondrlab with The Times Of India (Cannes Lion official partners) is conducting workshops across the country to arm… https://t.co/Ofd96BDWvA
&mdashWondrlab India(WondrlabI)15 Mar
Our #Wondrful work for @bharatmatrimony's Women’s Day campaign featured on @financialexpres #MakeWonderful… https://t.co/lAvdUYONa0
&mdashWondrlab India(WondrlabI)9 Mar
Our Women’s Day campaign for Bharat Matrimony challenges the norm of questions asked to a woman for marriage. We ur… https://t.co/wbCqzgXDLi
&mdashWondrlab India(WondrlabI)8 Mar
An insightful workshop to demystify & leverage NFTs by @DalbirX @SikhPark #WonderLearnings #MakeWonderful… https://t.co/QQHoytX1bb
&mdashWondrlab India(WondrlabI)1 Mar
We welcome Siddhyesh Narkar and Shama Sayed onboard as our CTO and Head of Sales. We’ve strengthened our leadership… https://t.co/cL0Of6VPY8
&mdashWondrlab India(WondrlabI)23 Feb
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With Wondrlab, Saurabh's ambition to build a platform-first martech company focusing solely on creativity, experiences and technology, has seen fruition. Previously the CEO of Publicis Communications South Asia, he has built and partnered more than a fair share of world-renowned brands in his 20 years of communications experience.
At Wondrlab, Vandana helps productise events, shopper marketing, retail and brand activations into tech platforms, backed by data and automation. Her focus areas are growth and skill acquisition, and she applies all her extensive industry knowledge to solve client's & business challenges. Before Wondrlab, she was the COO at Arc Worldwide, Publicis Groupe's shopper marketing and experiential arm.
Rakesh brings together brands and human behaviour, viewing them through the lens of different content platforms at Wondrlab. He was previously the COO, Leo Burnett - West, and transformed a downward curve traditional agency to one with high performing growth.
Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What's Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.
Sanju comes in with 16 years of brand communication experience across platforms. Previously, he led some evident integrated initiatives that won various accolades. He was the Chief Operating Officer at Publicis World India and the Vice President at Leo Burnett Mumbai. During his 16-year stint in advertising, he has worked across brands like Citi, Skoda, Ferrero, Zee, Zee5 and Enamor. His vision is to create benchmark work at every step of the consumer journey via platform-first campaigns.
Ajeeta comes with 20 years of cross-category experience across markets. Before this, she was National Planning Director at Wunderman Thompson and prior to that, Head of Strategy at Leo Burnett Mumbai. She believes that different challenges require different strategic approaches, be it a classical branding approach, a data-first approach or co-creation workshops. Her vision is to partner clients in creating world-class communication solutions through a deep understanding of human behavior, brands and platforms.
Jateen brings in 20 years of digital & direct marketing experience with a proven track record in leading start-up business operations. He was previously the Head- Digital Marketing at IDFC FIRST Bank and the General Manager- Online Marketing for Vodafone. His idea is to make greater use of his experience in bringing forth the platform-first approach to help brands win on digital fronts.
Sweety brings to Wondrlab her two decades of industry experience with stints across key organisations in India. She was the Finance Director for Publicis Groupe South Asia and served a similar role for Leo Burnett India. She has also contributed significantly to companies such as WPP, Essar, Reliance and Pfizer. Her vision is to strengthen the brand's momentum with financial strategy and learnings.
Bilal comes in with expertise in data analysis for business and brand solutions. His previous roles were - Content Solution Manager at ByteDance India (TikTok), and Senior Manager - Data Strategy for Digitas India, where over the years his roles evolved from social media to digital strategy and subsequently to his core data strategy. During his stint at Digitas, he has worked across brands such as Spotify, Jeep, Nivea, Philip Morris International, and Zee5.
Haider Ali brings in a diverse and rich experience in content and media production, spanning over a decade. Previously, he was the Executive Producer at Content Factory by Prodigious and Film Director & Partner with Jugaadu. His vision is to freely explore different realms of content and creativity to solve clients business problems.
Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What's Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.
Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What's Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.
Amit brings to Wondrlab 25 years of stellar industry experience. After spending five years as the NCD at Grey Group, he went on to launch What's Your Problem in 2015, making it one of the fastest-growing, hottest creative agencies in India. The agency won never-before accolades at international awards like Cannes Lions and Clio, along with Content Agency of the year at Goafest.
